Get Your Online Ordering Commission to Zero

DoorDash, Uber Eats, and Grubhub advertise commissions of 15–30% per order. Once you add delivery fees, marketing promos, and payment costs, many restaurants give up 30–40% of every marketplace order. Through partner platforms like Town, we take your direct online ordering commission to 0% — and shrink what you pay on the marketplaces you keep.

Why delivery app commissions hurt so much

Restaurant margins typically sit between 3% and 6%. When a marketplace takes a quarter or more of the ticket, a busy delivery night can be a money-losing night. Commission models are also quietly changing — platforms have been shifting costs into "marketing" placements and tiered plans that make the real rate hard to see on a statement.

The platforms aren't useless: they're effective customer acquisition. The problem is treating them as your sales channel instead of your advertising channel.

How we cut your online ordering costs

1. Shift repeat customers to zero-commission direct ordering

Through partner platforms like Town, we set up online ordering on your own website at zero commission — not a smaller percentage, zero. Every direct order is yours at full margin. Then we help you convert marketplace customers into direct customers: bag stuffers, QR codes, loyalty offers, and "order direct next time" incentives that actually get used.

2. Negotiate the marketplace rates you keep

Negotiation is real. High-volume locations, multi-unit groups, and restaurants willing to run exclusive promotions can negotiate lower base commission rates or secure marketing credits. We benchmark your current plan against what comparable restaurants pay and handle the conversation.

3. Re-tier your plans and use pickup pricing

Most platforms offer pickup rates as low as 6%. We audit which tier you're on, whether premium placement is paying for itself, and where pickup or self-delivery hybrid models preserve your margin.

4. Measure contribution margin by channel

We set up simple channel-level reporting so you know exactly what each order source contributes after fees — and can make pricing and menu decisions accordingly.

What a typical engagement looks like

1. Week 1: We audit your delivery payout statements and identify your true all-in commission rate per platform.
2. Week 2: You get a savings plan: renegotiation targets, plan-tier changes, and a direct-ordering migration path.
3. Weeks 3–6: We implement with our partners — direct ordering goes live, marketplace plans are re-tiered, and conversion materials hit your delivery bags.
4. Ongoing: Quarterly statement reviews to catch rate creep and new fees.